Manila is no stranger to big tradeshows and business gatherings. With the startup scene booming in the Philippines and countless businesses disrupting their respective industries, businesses need another avenue to reach their audience. After all, the business can’t be completed without enough exposure, so we’ve gathered the biggest tradeshows in Manila this 2023. Know what they are and where they’ll be held, and don’t forget to be there where the excitement happens.
Keeping your social media pages updated and in tune with your new products and services is one thing, but personally reaching out to your audience is another! One of the ways you can better engage with your audience is through tradeshows. These events open an avenue for businesses to interact and work with their audiences through means that are closer to the masses. Since more people are used to scrolling through their timelines for events, you can introduce your brand and establish your business through these channels. Here’s a list of the latest tradeshows you can participate in this year!
Why Your Business Should Join a Tradeshow
- Strengthen Your Branding
Joining tradeshows gives you the opportunity to connect with new clients for your business. Finding new clients isn’t a cakewalk, especially if you’re just starting out. Exhibiting at tradeshows enables you to reach more people looking for your products or services. Compared to social media posts, when you join tradeshows, you get the chance to meet people where they are. You can also meet new partners for your business or suppliers who can help with your supply chain management.
- Learn What Your Competitors Are Doing
Sure, you can visit their websites and social media pages and check what they’re up to. However, when you visit tradeshows, you can get a better understanding of how they reach out to new customers and which areas you can improve on. When you join tradeshows, you can interact with both existing and new clients, partners, suppliers, and competitors in the market. This way, you can identify your strengths and weaknesses by seeing your competitors upfront.
- Lead Generation
While exhibiting at tradeshows, you can get thousands of leads. It goes from phone numbers, email addresses, and names that you can reach out to. These can strengthen your sales for the future. When you attend tradeshows, you are immediately exposed to thousands of potential customers. And this type of exposure is something that you won’t easily receive through social media alone. You can also make it more exciting by providing special promotions and different marketing strategies for people who will sign up at your booth.
- Secure Deals and Partnerships
While you learn and get a better scope of your industry, you can also close deals and partnerships at tradeshows. Making a pitch and passing a message across can be difficult when conducted online. This is why attending tradeshows makes these difficulties easier by connecting you with the right people. When you join tradeshows, you can build lasting business relationships with partners you will meet during the event.
2023 Philippine Tradeshow Exhibits & Expos
Here’s our roster of the best Tradeshow Exhibits and Expos you can attend this year! Make sure to check out their event pages and clear up your calendars on these dates. This is an opportunity for businesses and entrepreneurs to connect, collaborate, and learn through live seminars, workshops, and countless demos.
| Tradeshow | Location | Date | Link |
| Manila Auto Show | SMX Convention Center | April 12-16, 2023 | |
| PSMEX 2023 | World Trade Center | April 26-29, 2023 | Website |
| I-MTAP 2023 | World Trade Center | April 26-29, 2023 | Website |
| Philippine SME Business Expo (PhilSME) 2023 | SMX Convention Center | May 5-6, 2023 | Website |
| IFEX Philippines | World Trade Center | May 26-28, 2023 | Website |
| CebuCON 2023 | SM Seaside City, Cebu | June 1-4, 2023 | Website |
| Philippines Int’l Beauty Show 2023 | SMX Convention Center | June 7-9, 2023 | Website |
| Corporate Giveaways Buyers’ Show | SMX Convention Center | Jun 14-16, 2023 | Website |
| 26th Edition Graphic Expo 2023 | SMX Convention Center | June 15-17, 2023 | Website |
| MafBex 2023 | World Trade Center | June 14-18, 2023 | Website |
| The 8th PhilMarine 2023 | SMX Convention Center | June 20-22, 2023 | Website |
| PHCDC 2023 | Grand Hyatt Manila | June 22, 2023 | Website |
| Printing, Packaging, and Plastics | Waterfront Cebu City Hotel and Casino, Lahug/Online | Jun 22-24,2023 | |
| 6th Edition Naval Defence 2023 | SMX Convention Center | June 20-22, 2023 | Website |
| PhilAuto 2023 | SMX Convention Center | July 12 – 14, 2023 | Website |
| Hotel & Foodservice Suppliers Show Philippines | Waterfront Cebu City | July 13-15, 2023 | |
| Philippines Bus and Truck 2023 | SMX Convention Center | July 12-14, 2023 | Website |
| Cold Chain Philippines 2023 | SMX Convention Center | July 12-14, 2023 | Website |
| Philippine Pool and Spa Equipment Expo 2023 | World Trade Center | July 21-23, 2023 | Website |
| Philippine Attractions and Amusement Expo 2023 | World Trade Center | July 21-23, 2023 | Website |
| PSVE Expo 2023 | World Trade Center | July 21-23, 2023 | Website |
| PhilConstruct Visayas Hybrid Edition | Waterfront Cebu City Hotel and Casino | July 21-23, 2023 | Website |
| WOFEX 2023 | SMX Convention Center | August 2-5, 2023 | Website |
| WOCEE 2023 | SMX Convention Center | August 9-12, 2023 | Website |
| PhilMed 2023 | SMX Convention Center | August 23-25, 2023 | Website |
| PDMEX 2023 | World Trade Center | August 23-26, 2023 | Website |
| Hotel & Foodservice Suppliers Show Philippines | SMX Convention Center | September 21-23, 2023 | |
| International Franchise Expo | SMX Convention Center | October 27-29,2023 | Website |
| E-Sports and Gaming Summit (ESGS) 2023 | SMX Convention Center | October 28-30, 2023 | |
| Cake Fiesta Manila | SMX Convention Center | November 16-19, 2023 | Website |
A lot of events are being thrown around the Philippines this year, which also means that you have plenty of opportunities to grab! As an advice, visit as many tradeshows as possible, and take advantage of the chance to become part of a bigger circle in your industry. Take the opportunity to be acquainted with potential clients and partners, learn from seminars and keynote speakers, and make sure to use this knowledge for your business growth.
Overall, personally-build connections have a stronger foundation. Businesses aren’t just built on social media posts; they’re also forged from engaging with people we meet. At the end of the day, establishing growth in your business also entails research. Along with this is finding the means to engage with your audience and hone a connection that best reaches their needs. No two businesses are the same, so as your unique business grows, be sure to build the connections and partnerships you need to expand continuously.
Get connected! Learn from the industry’s most-trusted entrepreneurs and generate leads live! Catch the Shoppable Team in some of this year’s tradeshows and grab your chance to revolutionize the eCommerce industry!
