B2B eCommerce provides a convenient procurement experience for businesses online – and when you personalize it, it elevates the level of service, strengthens customer relationships, and enhances overall business efficiency. Tailoring to your customer needs will make them feel valued, which can lead to customer loyalty, and sales. The problem is, most businesses don’t know the right way of personalizing customer experience. And they miss out on the potential of growing their customer base and potential sales. In this article, we will talk about what eCommerce personalization is, and how your business can tailor their customer’s experience. But first, let’s talk about personalized marketing.
Personalizing B2B Marketing
B2B marketing is completely different from B2C marketing.
B2C customers are more likely to purchase products or services based on emotional decision making.
On the other hand, B2B customers typically have a clear understanding of what their specific needs are – and their purchasing decision making is driven by rational factors.
Personalization starts with marketing, and you can implement these techniques on landing pages, websites, emails, content, and social media platforms to create a seamless and tailored customer experience across multiple touchpoints.
By implementing a data-driven and customer-centric approach to marketing, businesses can enhance customer engagement, improve conversion rates, and build long-lasting relationships with their audience.
Incorporating personalization throughout the marketing funnel leads to a more meaningful and relevant experience, making customers more likely to choose your brand over competitors.
Ways you can tailor Customer Personalization for B2B eCommerce
In B2B eCommerce, personalizing customer experience can be done in various ways. It can be done through relevant product catalogs, ads, and even recommendations.
- Personalized Product Recommendations
Providing product recommendations is a key approach in customer personalization for B2B eCommerce. By utilizing data-driven algorithms and analyzing customer behavior, businesses can offer individual clients tailored product suggestions based on their previous interactions and preferences.
This level of customization enhances the overall shopping experience, saving time for the customer by presenting relevant products, and increases the likelihood of repeat purchases.
- Pricing discounts on relevant products
Business purchases are all about maximizing the value of their money. When business customers gain access to discounted products they require, it becomes an enticing proposition, motivating them to make that purchase.
Another effective personalization method for B2B eCommerce that can elevate the chances of a purchase is providing pricing discounts on relevant products for business customers.
By leveraging customer behavior data, businesses can create customized pricing strategies and exclusive discount offers that align with their specific interests and requirements. This personalized approach enhances the value proposition for individual clients, encouraging them to make favorable purchasing decisions, guaranteeing sales and repeat purchases over time.
- Industry Targeted Content
By understanding the specific needs, preferences, and pain points of individual B2B clients, businesses can curate and present content that directly addresses their unique challenges and interests.
A way to entertain while informing business customers is by curating and sending out personalized content. One way to provide personalized content is by creating industry-specific articles, email newsletters, case studies, and targeted marketing materials that are relevant with each customer segment.
- Relevant Product Catalogs
By understanding your customer’s unique requirements and specific industry demands, you can curate specialized product catalogs that cater precisely to each client’s business objectives.
The personalized selection of products ensures that customers can quickly find the offerings most relevant to their needs, simplifying the browsing experience and saving them valuable time. Instead of sifting through an extensive catalog, clients are presented with a focused assortment of items that directly address their challenges and align with their operational goals.
- Preferred Payment Methods
Cater to customers’ payment preferences by providing various payment options, such as credit cards, bank transfers, digital wallets, or check. This flexibility provides confidence and convenience in the purchasing process.
This approach acknowledges that B2B transactions can involve significant amounts of money and varied financial structures. As a result, clients appreciate the freedom to select a payment method that aligns with their financial capabilities and internal processes.
The convenience of having familiar and trusted payment options available streamlines the purchasing process, enabling customers to complete transactions quickly and seamlessly. This efficiency leads to higher levels of productivity, as it eliminates potential hurdles or delays in the buying journey.
- Improve Payment Terms
Optimizing payment terms is one approach to personalize experiences for business customers. This approach allows both parties to expand their working capital, keeping both businesses happy. On another note, providing more favorable and flexible payment schedules demonstrates understanding and fosters stronger relationships, encouraging continued business transactions and collaboration.
- After sales Customer Service
Customer service strengthens relationships with business customers. We’re not just talking about customer service before the purchase, but also the after sales customer service. With this approach, business customers can feel valued and appreciated as esteemed customers.
By providing after sales customer service, you can provide assurance and support to your business customers long after the initial transaction has taken place. This level of dedication and attention to their needs goes beyond a mere transactional interaction; it fosters a sense of trust and reliability in your brand.
- Customer testimonials
Social proof for your business stands as a powerful marketing strategy to encourage interested business customers to avail your products and services. When businesses can relate to the struggles and challenges of other businesses and witness how your products and services have successfully addressed those issues, it solidifies their trust in your brand.
Presenting social proof, in the form of customer testimonials, case studies, or success stories, reinforces the effectiveness of your tailored solutions and fosters a sense of credibility.
Why Customer Personalization in B2B eCommerce is Important
A study made by Sana Commerce – out of 1,200 professional buyers worldwide: 32% of buyers struggle to find the right products, 29% of buyers have a hard time finding consistent product information across channels, and another 29% of buyers said they have no access to accurate and real-time pricing and stock levels.
As we are well aware, businesses strive for absolute productivity, aiming to optimize both time and resources while avoiding the hassles of dealing with errors and delays. In light of procurement, it would be counterproductive if buyers have a hard time looking for products and services. With these types of obstacles, conversion and retention rates may drop, missing out the opportunity on sales and customer satisfaction.
How Shoppable Business Can Personalize Experience in B2B eCommerce
Shoppable Business knows the hardships of traditional procurement. The struggle of looking for the right products and supplier, negotiating favorable deals, the time it takes for approvals to get sent out for a purchase, and everything in between.
Through Shoppable Business’ B2B eCommerce marketplace, your business customers can experience a personalized approach while shopping for their business. Through Shoppable’s single product catalog, multiple sellers can sell the same product in one seamless page. On top of that its sales and customer service can accommodate customizable orders and provide a FREE request for quotation service for specific products and quantities.
On the other hand, Shoppable Business enables businesses to get negotiable contracts from suppliers with payment terms, scheduled delivery dates, bundled pricing, and order configuration, personalizing its service for business buyers.
Why Become a Seller in Shoppable Business
- Access to a large customer base – allowing businesses to expand their reach and increase sales
- Increased visibility and brand awareness – a platform for businesses to showcase their products/services and potentially attract new customers
- BNPL (Buy now, Pay later) – grow your ASP; buyers/companies can apply for a loan up to ₱150,000.00
Why Become a Buyer in Shoppable Business
- Wide product selection from different categories – a one-stop-shop solution for businesses’ procurement needs
- Save company time and money – Customized orders, RFQ for specific quantities, bundles, configuration, Track their orders, view purchase history.
- Need it now but limited budget – BNPL apply and get up to ₱150,000.00
Ready to dive into Shoppable Business? Whether you’re a buyer seeking procurement solutions or a seller looking to meet your customers’ needs, let’s get you started!
