If you’re working on establishing long-term brand awareness for your company and want your market reach to grow, you should consider investing in Search Engine Optimization (SEO). By “investing in SEO, we’re not talking about shredding cash as if money grew on trees. We’re talking about creating content and optimizing your website in a way that will make users know about your business more actively. The goal is to earn more revenue and entice different audiences to learn about you as a brand and what you can offer them. So, if this sounds like something you’re interested in, you should read on!
Table of Contents
What is Search Engine Optimization (SEO)?
What are the Significant Benefits of SEO?
Ways to Boost Your Market Reach
The Gist
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a process that makes your website known. It places your website on search engines according to its ranking. Through constant effort, you may be able to place your website in the top rank. However, if you don’t exert enough effort to boost your brand’s rank, then you’ll be found at the far end of the list. When you are located at the far ends of a search engine, it is highly unlikely that users will click on your page. The less number of users who click on your page, the less there is of your earning potential. On the other hand, if you rank on top or among the high-rollers in the search engine, then more users will click on your page. The more users click on your page, the higher your earning potential.
Now, the question is, how can you stand out among a sea of brands in the search engine? Knowing how you can build your search engine optimization will help you build your online presence more effectively. If you want to drive your sales up, you need to be prepared for an extensive process of optimization. Since the process of SEO is not easy per se, you must back up your search engine optimization with efforts in marketing and social media posting. All of these combined will help create a solid foundation for your online presence.
Search engine optimization is a viable and cost-effective incentive your brand will gain once it is established. The need for a website, page, or product listing optimization has increased to an all-time high because of the shift to digital work. Everything has been digitized, from profiles to shops – where the eCommerce industry comes in. Even companies who earlier refused to transition into a digital face have grown to adapt to the new culture of technological advancement.
SEO improves how a website, page, or listing will be seen on the internet. Even with just a few clicks, people can search for what they are looking for. Search engine optimization is a valuable investment that companies should have. Especially when working and adjusting to the online trends, competition rises and falls by the second. What’s the use of having a perfectly designed eCommerce page if you can’t bump up your listings on the search engine? How else will your audience know that you have a sale if you can’t optimize your website enough for your audience to learn about the events you’re having?
When you are running an SEO campaign in your business, you must also combine this with efforts in content marketing and advertisements. SEO works best when it works together with your other campaigns. The more audience impact you receive on social media, the higher your chances of getting on the top charts. Be conscious of how the trends online change. Search engines and social media platforms have different trends, and they change as fast as the stock market does – and sometimes even faster.
When you run your SEO campaign, be sure that you correctly link your website, page, or product listing to your content marketing and advertisements. If not, then all your efforts will go down the drain. There’s nothing more discouraging than having both your money and time going to waste. So, as you work on your search engine optimization efforts, you must work with caution and align your goals with your efforts. For example, on social media platforms, you are advertising office chairs, then you must follow through with this by creating content that is about office chairs. Have your content in sync with your marketing efforts. This way, your search engine optimization will be effective and will yield the numbers that you are hoping for.
What are the Significant Benefits of SEO?
Rank up on the list of top-notchers in the search engine by increasing your organic traffic. Make your listings and brand profile more affluent by working on your efforts in marketing and content to support your search engine optimization campaign. Have a goal of becoming the number one link on the search engine that users will click on. When SEO is combined with efforts in marketing, there’s no question that your brand visibility will increase. When you see the results of your hard work, you’ll smile like you have a hanger in your mouth.
- SEO helps you save money.
Marketing campaigns are considerably expensive. When you begin an SEO campaign, you’ll have an epiphany of how budget-saving it is. The techniques that are brought by search engine optimization cannot be compared to the influx you can receive if you work on your brand visibility with other efforts. For example, if you decide to partner with an influencer on a one-time agreement for the promotion of your brand, then you will only gain traction with the audience your influencer has. Unlike in search engine optimization, you will have a global reach that will primarily contribute to your brand visibility.
When you increase your brand visibility through search engine optimization, you will also have the traffic you’ve been looking for. When your brand’s page traffic increases, then expect that your sales will rain on you like a storm. Plus, when you rank up the top on the search engine, that’s a pride for you because you’ve inevitably surpassed your competitors. However, you should know that search engine optimization isn’t something you work on and achieve overnight. Let’s say you managed to rank up the charts of the search engines; this doesn’t mean you’re on top forever. Remember what we discussed earlier – trends online change as fast as a second. So, you must continuously work on your SEO efforts to yield consistently rising numbers.
- SEO helps you create lasting results.
SEO is something that you will work on from scratch to be able to establish a rock-solid foundation for your business. Once you have the hang of it, it gets easier as time goes on. One of the things you need to work on as you begin your SEO campaign is patience, which you need to lengthen. Most companies give up too easily because of the challenges brought by SEO. Some companies become estranged from their SEO efforts because they don’t see immediate results. With this, you should know that the results of search engine optimization aren’t instantaneous.
If money doesn’t grow from trees and if success isn’t achieved overnight, then why would you expect a campaign to produce results in a jiffy? Doing so will make you grow gray hair and fine lines. Search engine optimization is a long but sure process with promising benefits for your business. As long as you have a continuous effort to work on your SEO campaign, then you wouldn’t have to worry about your business success. Combine your SEO campaign with efforts in content and social media.
- SEO increases the valuation of your business.
Brand valuation is the monetary worth of your business. So, if you were to sell it, your brand valuation would be the number that would amount to the cost of your business. Once you have ranked up and have established your efforts in search engine optimization, more people will know about your brand. The more people that learn about your brand, the more likely they are to trust your business. When you reach more audiences, your credibility increases proactively. This is why search engine optimization is vital in creating a good valuation for your business.
- SEO drives up your conversion rate.
When your business gains more audience, your business acquires more opportunities. Talk about things like free features on famous blog sites or television. You can start to think big once you have established your search engine optimization because all of these will follow. Your search engine rank will direct your target audience to your brand, making your sales figures and page traffic increase.
You can count on good sales once you have established your search engine optimization. When you have good sales and good page traffic, you know that even your conversion rates increase. And in case you’re new to the business, your conversion rate is the percentage of users who actively use your page and act on their consumer behavior.
- SEO parks traffic to your eCommerce page and product listings.
Search engine optimization works towards promoting your page on the internet. When you build your SEO together with your efforts in marketing and social media, then you continuously create a positive user experience for your audience. You continuously improve on making your website or eCommerce page easier to navigate and more user-friendly. When users like using your website or eCommerce page, then the higher chances you have of them staying. When you have to return customers, you can work on making them loyal to your brand by using marketing efforts like exclusives and special promotions.
The commercialized market may be defined by many characteristics. One of which is the amplified appreciation of established brands and international companies. A market that is highly commercialized includes competitors from all over the world. One example of this is the stores in our local malls. You would notice that countless brands are imported from all over the world. Since these brands have the power to expand in different countries, they are the primary competitors of our local brands.
In the perfect competition where countless brands and businesses in different industries participate, there are high-ballers and low-ballers. The “low-ballers” in the industry are those who don’t need to exert much effort in the business. These companies are usually the most popular ones that have already gained enough traction. They know that they are popular enough and have spectacular sales, which is one of the reasons they barely advertise. To give an example, the beverage company Coca-Cola is a company that is popular worldwide; it has even gained the label of “Cola” as a shortened term for soda in many countries.
High-baller companies are those who work on expanding their market reach. High-baller companies are the small businesses, the suppliers, and the startups who work on their SEO campaign day and night. These companies also work on their listing optimization to create a more improved system for acquiring traction. Not many companies know about this strategy, but if you operate your business online through an eCommerce platform, you’ll be able to obtain better SEO and better sales. One company that is designed for digital procurement is Shoppable. The eCommerce company has a marketplace where you can post your listings and create advertisements. It’s a company that works extensively in helping businesses like yours grow and reach their target market. So, if you want to increase your sales and improve your online presence, you should join Shoppable!
Here’s why you should join Shoppable…
- It’s FREE – It’s free to start selling on the Shoppable platform. As long as you’re a legally registered business, you’ll be able to list products for free on Shoppable. You only pay a commission if an item sells on the platform, and you get paid.
- Expand your Customer base – Through Shoppable, you’ll reach thousands of new customers for free. Think of Shoppable as your marketing arm that you only pay when you have a sale.
- Get your eCommerce Store – Increase sales by digitizing your product catalog and reaching customers worldwide. Print catalogs are dying, costly, and not environment friendly – digital is the future. Sellers can get their eCommerce store on Shoppable Business, which can be given to any client.
- Procurement Technology – Enable your customers to pay you online through Bank Transfers, Credit Cards, Over-the-Counter Payments, Recurring Payments, and more. Easily track and manage orders, payments, and shipping through the Shoppable platform.
- Shipping Technology – Shoppable has integrated directly with multiple shipping couriers, enabling you to provide same-day to next-day delivery to your customers.
- Compliance – Sales invoices and 2307’s required? Don’t worry. Shoppable has got you covered! The platform keeps sellers fully compliant, never worrying about missing documents.
- 3PL & Fulfillment Services – Need additional manpower? Shoppable can provide you with warehousing and fulfillment solutions to expand your brand to different locations enabling you to deliver products faster to your customers.
- Real Sellers, Real Buyers, and Real Products only – We vet and interview sellers that join the platform, so you will be assured that all of the products and transactions are authentic and legitimate.
Ways to Boost Your Market Reach
Social media platforms have a specific algorithm that challenges marketing professionals. Some brands experience good feedback on their posts, while others receive little or no feedback. If you’ve been struggling with attracting your market, then you’d want to act fast about getting your content noticed. In doing so, you must devise a plan with your team on how you can go about addressing the areas that you need to improve on. Moving forward, you must use the tools to help your business get noticed more effectively.
- Offer discounts and promotions to your clients and loyal customers.
- Build a network of connections to broaden your reach.
- Work consistently on your Search Engine Optimization and Marketing efforts.
- Build partnerships with other businesses that can help you grow in the industry.
- Take advantage of trends and use them to your advantage.
- Update your listings and catalog often.
- Optimize your descriptions and images.
- Work with events and get engaged with your audience through social media.
- Request for referrals.
- Be active in your newsletters and continuously produce email content.
Some ways you can engage better with your market include working on your brand through an eCommerce platform. Earlier, we mentioned the company Shoppable. This company has in-platform tools that will help you boost your market reach without spending on any costs. Shoppable helps businesses like yours to grow consistently. When you operate your business with Shoppable, you’ll have complete access to the features that will raise your numbers to a record-breaking high.
Instead of wasting countless hours elsewhere, why not join the digital procurement platform that is designed to help sellers like you? Shoppable makes your goals achievable and draws you closer to reaching them. Other work sounds risky and may cost you more than you earn. Joining Shoppable is a great way to minimize costs because signing up for the platform is FREE. You don’t need to spend on countless marketing campaigns or launch new advertisements online. All you need to do is sign up and start selling. Shoppable will do all the traction work for you! This way, you can sit back and enjoy success.
The Gist
Growing a business in a highly condensed market requires an unorthodox way of sifting through the strategies you have in mind. Sure, you can think of plenty of tricks to gain traction and generate sales, but not all of these ideas will be successful. Similar to the invention of the light bulb, Thomas Edison shared how it took 1,000 steps to reach success. With all the frustration, anxiety, and failure he felt about his work, he refused to surrender to defeat. As we all know, Thomas Edison is one of the most influential and acclaimed inventors in the history of mankind.
If SEO seems difficult, you can try inventing something like a lightbulb. As an entrepreneur, you must learn to trust the process. As you work on achieving your business goals, harness the ingenuity within you and work around your goals from the core of your business mission. While a lot of people are focused on doing ephemeral things, be the entrepreneur that works on achieving long-lasting success. There’s no harm in being different; embrace the uniqueness of your business and be standout.
Be patient with your efforts, with your team, and with yourself. Results are not achieved overnight. Have you ever tried working out at the gym and expected to lose 20 pounds after doing squats 25 times? Set realistic goals and realistic results. Be motivated by working continuously instead of demanding yourself, your team, and your business to work like a machine. Keep showing up, and you’ll see how far you’ve gone. And one last thing, don’t forget about the exclusive we discussed. Shoppable is an opportunity you can’t miss! Join the market movers of the industry today! Reach out at [email protected]!
