The COVID-19 pandemic has heavily influenced how shoppers buy and has popularized online shopping or eCommerce further during quarantine. Purchasing products online wasn’t just a phase nor an era, but it has embedded amongst customer’s buying behavior, which opens opportunities for businesses to digitize their product catalog and sell their products in eCommerce. With the continuous growth of online shopping and the thriving industry of eCommerce, you can purchase or sell any products you can think of; from B2B products in bulk, to daily essentials. In this article, we will discuss the top 10 best selling products online in the Philippines to help you identify products you should be selling online!
- Fashion & Apparel
Fashion and apparel are perennial best-sellers online in the Philippines. From trendy clothing items to stylish accessories, the online marketplaces offer a diverse options for Filipino fashion enthusiasts.
- Women’s Clothing
- Men’s Clothing
- Footwear
- Accessories
- Sports wear
- Fast fashion
- Electronics and Gadgets
Electronics and gadgets are in high demand, with smartphones, laptops, and smart devices being top contenders. Filipinos seek cutting-edge technology to stay connected and enhance their daily lives.
- Smartphones
- Laptops
- Bluetooth earphones
- Speakers
- etc.
- Home Office Electronics
As remote work and e-learning become more common, the demand for home office electronics like laptops, printers, and ergonomic accessories has surged. These products cater to the evolving work landscape.
- Table light/lamps
- Peripheral devices
- Extensions
- etc.
- Skincare Products
Skincare products are a hit in the beauty-conscious Philippines. Whether it’s cleansers, moisturizers, or specialized treatments, consumers are keen on maintaining healthy and radiant skin.
- Facial wash
- Moisturizer
- Sunscreens
- Toner
- etc.
- Home and Kitchen Items
Online shoppers frequently browse for home and kitchen essentials such as cookware, appliances, and home décor. These items cater to both practical and aesthetic needs.
- Cookware/bakeware
- Small Kitchen Appliances
- Kitchen Gadgets
- Kitchen Appliances
- Dining Accessories
- Kitchen Decor
- Baby and Kids’ Wear
Parents are always on the lookout for adorable and comfortable clothing and accessories for their little ones. Baby and kids’ wear and accessories, including clothing, toys, and baby gear, are consistent best-sellers.
- Clothing and accessories
- Children’s Footwear
- Kids’ Accessories
- Toys and Games
- Nursery Items
- Pet Food and Supplies
Pet owners prioritize the well-being of their furry companions, making pet food and supplies a popular category. From nutritious pet food to grooming tools, these items keep pets healthy and happy.
- Pet Treats
- Pet Toys
- Pet Beds and Carriers
- Pet Grooming Supplies
- Litter and Waste Management Products
- Health and Wellness Products
The health and wellness category encompasses vitamins, supplements, fitness equipment, and more. In the pursuit of a healthy lifestyle, these products are in high demand.
- Vitamins and Supplements
- Over-the-Counter Medications
- Fitness Equipment
- Healthy Snacks and Foods
- Home Improvement
With more people investing in their homes, the demand for home improvement goods, including tools, furnishings, and decor, remains strong. Consumers aim to create comfortable and aesthetically pleasing living spaces.
- Power Tools
- Hand Tools
- Hardware and Fasteners
- Home Security Systems
- Lighting and Light Fixtures
- Paint and Painting Supplies
- Video Games
Video games are a favorite source of entertainment. From console games to online gaming subscriptions, the digital gaming industry continues to grow, attracting a dedicated player base.
- Video Game Consoles
- Gaming Accessories (controllers, headsets)
- Gaming Laptops and PCs
- In-Game Currency and Microtransactions
- Gaming Chairs and Furniture
What makes an Item Sell in B2C
- They offer exceptional value – Filipinos love to purchase products on sale or with discounts. Selling your products online with discount marketing can help you boost your sales and attract more customers.
- They solve a specific problem – Products that solve specific problems aids challenges that consumers encounter in their daily lives. These items are created with a clear and defined purpose, aiming to make a task easier, more efficient, or more enjoyable.
- They align with current consumer preferences – Whether it’s the design, price, features, or overall concept, these products match with what consumers desire at the moment.
- They are trending – Who doesn’t love to get on the bandwagon? Trending items are those that capture the spirit of the times. They often align with popular culture, current events, or the latest fads.
Trending items are often featured prominently on social media platforms, in magazines, and on influential websites. They benefit from the power of social proof and the fear of missing out (FOMO). For businesses, identifying and leveraging trends can lead to a surge in sales, but it’s essential to act quickly, as trends can be fleeting - They provide a memorable or personalized experience – In today’s changing shopping experience, successful products go beyond satisfying the basic needs. These products should provide a memorable or personalized experience for your customers. These items are designed with the consumer’s journey in mind, aiming to create a connection and evoke positive emotions.
Common Tangible Products Sold in B2B
- Office Products
Workplace essentials such as papers, writing tools, and miscellaneous products form the backbone of efficient and organized business operations. These products are pivotal in creating functional and productive workspaces.
- Raw Materials
Businesses rely on a steady supply of raw materials, such as metals, plastics, and textiles, to fuel their production processes and meet market demands, ensuring their operations run smoothly and efficiently.
- Electronics
Businesses depend on a wide array of electronic components and devices, including computers, servers, and communication equipment, to support their operations, foster innovation, and maintain connectivity.
- Office Equipment
Amid the evolving landscape of workspaces, the demand for office products continues to surge. Businesses and professionals seek essential supplies and equipment to create efficient and productive work environments.
- Furniture
The backbone of comfortable and functional workspaces, businesses invest in office furniture to create ergonomic and aesthetically pleasing environments, enhancing employee well-being and productivity.
What makes an Item Sell in B2B
- They address a specific business need or challenge – B2B purchases are focused on buying for their operations and everything-in-between to keep their business running. These products can be as simple as everyday papers, office supplies, and furniture.
By offering precise solutions to identified problems, these items become invaluable assets to B2B customers, generating demand and driving sales.
- They offer cost-effective solutions for companies – Cost-effectiveness is a cornerstone of B2B success. B2B transactions are always based on bulk purchases with discounts. This means B2B customers expect to get the best value out of their purchases.
- They deliver a strong return on investment (ROI) for companies – Businesses are driven by one goal: investments must yield significant return or profit. Products that thrive in the B2B market are those that not only offer immediate value but also showcase their capacity to generate substantial returns over time.
- They foster long-term partnerships and trust between suppliers and buyers – Besides the importance of value and return of investment, trust and partnership hold equal importance and significance. Long-term partnerships in B2B extend beyond just one-time deals. They are built on a shared vision and a track record of keeping promises. Companies that regularly follow through their commitments, stay in touch with their clients, and adjust to their changing needs build a culture of trust.
Start Selling Online with Shoppable Business
Shoppable Business is a B2B eCommerce marketplace in the Philippines that enables brands and businesses to sell their products online from 35+ product categories. you can join as a 1P supplier or 3P Supplier on our marketplace, enabling you to choose what’s best for your business.
Why Become a Seller in Shoppable Business
- Access to a large customer base – giving businesses the opportunity to expand their reach and increase sales
- Increased visibility and brand awareness – a platform for businesses to showcase their products/services and potentially attract new customers
- Pay by Invoice – 30-60 Days Payment Terms
- Shoppable Financing – Get up to P20M (1-12 months payment terms)
Why Become a Buyer in Shoppable Business
- The Ultimate Platform for Procuring Branded Products in Bulk w/NO MOQ at Wholesale & Factory Direct Prices
- 35+ product categories
- Save company time and money – Customized orders, RFQ for specific quantities, bundles, configuration, Track their orders, view purchase history
- Compare Quotes easily
- Guaranteed BIR Certified Sales Invoices/Receipts
- Pay by Invoice – 30-60 Days Payment Terms
- Shoppable Financing – Get up to P20M (1-12 months payment terms)
Whether you’re a seller looking for more customers, or a buyer looking to procure products and services for your business, you can join Shoppable Business for FREE!
Conclusion
The vast online market in the Philippines presents a great opportunity for businesses to connect with potential customers and thrive in eCommerce. By recognizing the diverse range of products in demand and catering to consumer preferences, businesses can tap into both the B2B and B2C market, thriving for business growth and success.
