Every brand, influencer, social media celebrities, and even businesses are chasing after one thing in social media; the blue check mark. The blue check mark represents that an account is verified on a particular social media platform. Brands alike can get verified on various social media platforms such as Facebook, Instagram, Twitter, and YouTube, which requires various and specific ways to get verified on each platform. The blue check mark is more than just a “status symbol” on social media. Social media verification offers a lot of advantages and features for social figures, celebrities, and even businesses alike to expand their brand and to really get to know their right target audience. In this article, we will discuss the advantages of social media verification for your brand or business and see how to get your account verified on social media.
What is Social Media Verification
To be verified on social media confirms the authenticity of the business or the brand. Getting social media verification is a symbol of trust and credibility for your brand or business. It shows confidence and trust for your followers and potential customers towards your brand. When a brand or business page is verified, the social media platform itself recognizes your page’s authenticity and credibility.
How to Get Verified on Twitter
Twitter has now a new way of getting verified on its platform. Subscribing to Twitter blue is an available option for everyone who wants their account to get verified. For only PHP 4,600 / year or PHP 440.00 / month, you can get your brand or business Twitter account verified.
Eligibility for Twitter Verification
According to Twitter’s Verification requirements, only accounts actively subscribed to Twitter Blue are eligible to receive the blue checkmark.
Twitter has a criteria on when the blue checkmark is given to an account. Here are the following criterias your account should meet in able to be eligible for Twitter Blue according to their policies:
- Complete: Your account must have a display name and profile photo
- Active use: Your account must be active in the past 30 days to subscribe to Twitter Blue
- Security: Your account must be older than 30 days upon subscription and have a confirmed phone number
- Non-Deceptive:
- Your account must have no recent changes to your profile photo, display name, or username (@handle)
- Your account must have no signs of being misleading or deceptive
- Your account must have no signs of engaging in platform manipulation and spam
How to Get Verified on Facebook / Meta / Instagram
Similar to Twitter, Facebook / Meta launched their paid verification program for Facebook and Instagram account users. Meta confirmed that paid verification costs USD 11.99 per month for web users and USD 14.99 per month for iOS. The paid verification is said to be initially released in Australia and New Zealand. More countries will get access to Meta’s paid verification soon.
Another way to get verification on Facebook / Instagram by applying for a verified badge through their “request a verified badge” program. The program allows you to have a verification badge, just like any social media platform. You can be eligible for verification if you are a brand, celebrity, or a public figure that meets the criteria of Meta Verification.
You can fill out this form if you want your Facebook / Instagram brand profile to be verified.
Eligibility for Meta Verification
According to Meta’s verification policy, besides following Meta’s term of service and the Facebook community standards, pages and profiles needs to be:
- Authentic: Represent a real person, registered business or entity.
- Unique: Be the only presence of this person or business. Only one Page or profile per person or business may be verified, with exceptions for language-specific Pages and profiles. We don’t verify general interest Pages and profiles (example: Puppy Memes).
- Complete: Have an about section, Page or profile photo and recent activity, including at least one post.
- Notable: Represent a well-known, often searched person, brand or entity. We review Pages and profiles that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
8 Advantages of Social Media Verification for Your Brand
Now that we’ve discussed the process of application for social media verification and its use, here are the advantages of social media verification for your brand.
- Authenticity & Credibility
The first advantage of getting verified on social media is being recognized as an authentic individual, public figure, celebrity, or brand. By obtaining social media verification, your brand can establish and showcase its authenticity, which in turn builds trust and credibility among your audience.
- Increased Visibility
Verified accounts are provided with additional features and tools that improve visibility and reach across social media platforms. Verified accounts are prioritized on search results which can nurture potential for increased customer engagement.
- Better Engagement
Verified accounts can seamlessly interact with their followers and customers through additional features and tools. Another thing to mention is that verified accounts can provide exclusive content such as Q&A sessions, live streams, events, and such.
- Access to Advanced Features & Analytics
Professional and business accounts that are verified have additional access to advanced features and analytics that can help their brand to understand their target demographic and audiences.
- Brand Recognition
Having the blue checkmark on your social media profile sets your brand apart from unverified social media brand profiles. Verification on social media is associated with brand authority. This establishes your brand as a trusted and influential business in the industry which can appeal to new customers, partners, and business opportunities.
- Safeguarding your brand identity
Getting verified on social media platforms gives you the security of brand protection. This means you are entitled to only have a unique brand identity on social media. Which means this can set your brand apart from other business pages with the same business name as yours.
- Partnership opportunities
Getting verified on your social media pages opens the opportunity to also collaborate and partner with other verified influencers, brands, and industry leaders. Partnership opportunities with other verified users provides you an opportunity to increase your network of audiences and followers which can amplify your brand to a wider audience.
- Prioritized customer support
Having a verified social media account gets you VIP treatment when reaching out to the respective social media customer support team. If you’re having issues with your data analytics, ads, or experiencing difficulties, customer services are more likely to respond quicker which can help your business quickly and efficiently.
Building a brand or a business from scratch is no joke. It can take several years to fully develop your brand in social media. From posting content that can relate to your audience, understanding your demographics, and interest, it can take a long time to figure it out. If you’re a business looking to build their brand from scratch, Shoppable Business, a B2B eCommerce marketplace platform can help you set your brand online.
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